LORNE Hotel’s manager says he aims to bring live music back to the coastal town.
The hotel will host its second outdoor concert of the year tonight, with roots musician Xavier Rudd performing to a sold-out crowd.
Venue manager Nick Cogger said the hotel planned to offer more entertainment to summer revellers.
“In Lorne there’s really only a four-week period where we can hold outdoor concerts, so this year we really wanted to capitalise on that,” Mr Cogger said.
“We wanted to bring some life into the town, and we feel that live music is something that Lorne’s been lacking in other years,” he said.
“There has been a minority of people with criticisms about the noise, but we’re trading within our boundaries and it’s bringing more people to the town.”
Mr Cogger said he expected 1000 people to flock to the hotel for tonight’s concert.
“Xavier Rudd has been a big drawcard, and last weekend we had James Reyne who was great as well – we’re trying to cater for both the younger and older audiences,” he said.
Mr Cogger said the hotel’s summer trading had been busier than previous years.
“I think it comes back to that idea of offering entertainment, we’re trying to change the culture of the hotel from somewhere that’s simply open during summer to somewhere where there’s music and cocktails and the staff interact more with the people,” he said.
“We’re also aiming to build relationships with the locals as well, because they’re the ones who keep hotels like ours alive during winter.”